U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”

U.S. advertising revenue, excluding political ads, will grow 5 percent in 2023 and 4.3 percent in 2024, but national TV may be facing a moment that some see as an “existential crisis,” Brian Wieser, principal at Wall Street insights provider Madison and Wall, said in a new forecast on Wednesday. When including political ads, total […]