Streaming Service FuboTV Rebrands as Fubo, Ryan Reynolds’ Maximum Effort Leads Branding Effort

The sports-focused streaming virtual multichannel video provider(vMVPD) FuboTV is rebranding itself. The company will now be called Fubo (no more “TV”), and is launching a new marketing and branding effort to help it grow market share in an increasingly competitive environment. The company will launch the new campaign, with the tagline “If Sports Fans Built […]

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